Top 5 Social Networking Apps on iOS in Bulgaria - Q4 2022

During the fourth quarter of 2022, the leading social networking applications on iOS in Bulgaria exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of the top 5 apps in this category.

Rakuten Viber Messenger experienced a gradual increase in weekly revenue, peaking at around $368 in the week of December 19. Weekly downloads saw a significant upward trend, starting at 3.6K at the end of September and reaching approximately 5.7K by the last week of December. The app's weekly active users fluctuated throughout the quarter, starting at 322K and ending at 318K.

BeReal: Photos & Friends Daily saw a notable decrease in weekly downloads, dropping from 7.4K at the beginning of October to around 1.5K by the end of December. Despite this decline, the app's weekly active users maintained a steady trend, fluctuating around the 45K mark.

Messenger showed a consistent pattern in weekly downloads, with significant spikes towards the end of the quarter, reaching approximately 4.6K in the last week of December. The app's weekly active users also saw a steady increase, peaking at around 358K in mid-December before slightly declining to 334K by the end of the month.

Telegram Messenger had a stable performance in terms of weekly revenue, averaging around $200 throughout the quarter and peaking at $284 in mid-December. Weekly downloads showed minor fluctuations, starting at 2.5K and ending at around 2.2K. The app's weekly active users remained relatively stable, averaging around 82K.

Facebook exhibited consistent weekly revenue, with minor peaks throughout the quarter, averaging around $120. Weekly downloads increased from 2.6K in late September to approximately 3.9K in the last week of December. The app's weekly active users remained robust, starting at 602K and reaching a peak of 618K by the end of December.

These insights are derived from data provided by Sensor Tower. For more detailed information and further insights, visit Sensor Tower’s website.